What did you "chew on" as you read?

As I read Chew on This, I became increasingly angry. I felt like fast food corporations were taking advantage of children by appealing to them at such an early age. The fact that they would have focus groups for kids as young as 2, that they would pay kids to go to slumber parties and ask them questions, and that they target kids by having Playlands were just three small things that bothered me. I find the whole concept of a "Happy Meal" quite disturbing now after reading this book. I never thought that they would try to alter our mood through their food offerings. My students know that I used to love McDonald's items (I used to stop there nearly everyday). I think I may cut back on that.

What was your reaction to the book? Back up your reaction with an example from what you read.